The target buyer for 1421 Oneida live/work loft
condo’s is young,
professional, and most likely a member of the Cultural Creative market
segment. Cultural Creatives fashion lives that support their values: they
seek a balanced existence and authentic experiences, reject abject consumerism
and are attuned to environmental sustainability and social balance.
The Montclair neighborhood draws those seeking the tree-sheltered atmosphere
of an old neighborhood with the culture and vibrancy of nearby shops and
restaurants plus the outdoor, active lifestyle the nearby park offers.
Young Cultural Creatives seek an alternative to buying a house in Montclair
neighborhood, which can be cost prohibitive to many new buyers.
The Oneida habitat offers the community and low maintenance of a multifamily
dwelling nestled in the heart of an established neighborhood.
The minimal finish of our units is perfect for the Cultural Creative,
most of whom are alienated by the new home market and prefer to do their
own decorating and remodeling. Cultural Creatives value experiences over
material consumerism, and the simplicity of our units appeal to their
Age: 24 -38
Median Income $40,000 - $65,000
Occupations: Creative workers, tech workers, entrepreneurs
Geographic origin and influence from metropolitan cities such as New
York, Chicago, and San Francisco.